The latest news and updates about our business and the direct marketing industry.
The latest news and updates.
Direct Mail for the Holiday Season
This Holiday Season... Investing in a good direct mail strategy within your marketing campaign can greatly increase visibility and sales. The time between Thanksgiving and Christmas, accounts for more sales than [...]
Self-mailers… No Envelope, No Problem!
Simple & Dynamic Self-mailers have been growing in popularity, they offer a variety of benefits ranging from reduced costs to ease of stock management. If you are unfamiliar with self-mailers, [...]
Envelopes That Make An Impact
First Impressions You might have an impeccably designed direct mail piece, a once in a lifetime incentive, but all that doesn’t matter if your mail piece just ends up in the [...]
Transpromo & The Evolution of Invoices
The Evolution Invoices have evolved in the last couple of decades as prime real estate for marketing and keeping your clients intouch with the goings-on with your company. They give another [...]
The Importance of Clean Data
Why is clean data important? There are so many reasons why clean data is paramount when addressing mail. When mailing new or existing clients, it’s important to ensure your message ends [...]
Smartmail Marketing
Smartmail Marketing by Canada Post Reaching customers has never been easier with Canada Post’s wide range of Smartmail Marketing Solutions. Whether it is reaching out to existing customers or prospecting for [...]
‘Tis the Season for Holiday Cards and Calendars
Holiday Cards With the holiday season quickly approaching, businesses are already starting to get a step ahead by planning their yearly Holiday Card campaigns. Holiday cards are a great way to [...]
Direct Mail for Elections
Campaigning Made Easy Connecting with Voters is the difference between winning and losing at the polls. Crafting the right message, that is delivered to the right people at [...]
Driving Traffic to Your Business
Growing Your Business When launching a new store, or adding another to your growing business, the task list can feel almost endless. All to often retailers will leave Direct Mail campaigns [...]
Smartmail Marketing by Canada Post
Introducing the three C's by Canada Post Canada Post has developed a program that helps you market better through direct mail. What does this mean for your marketing campaigns? Connect with [...]
The changing role of direct mail in the world of marketing
The Shift in Media Technology has radically evolved how people both consume media and interact with brands. The focus of marketing today is to create a marketing ecosystem where channels work [...]
Addressing Tips and Best Practices
Tip #1 = Cleanse Your Data When sending mail, the absolute last thing you want to happen is having that mail returned to you undelivered. Ensuring mailing addresses are clear and [...]
Direct Mail that Pops!
Standout with a PopOut Imagine receiving a PopOut Mailer as thick and durable as a credit card. The credit card thickness and texture will surely stand out and be noticed. Also, the [...]
The Right Envelope
It's all about the FIT! Finding the right envelope is important for the presentation of your mail. First impressions matter, your mail is an extension of you and your company. You [...]
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