Campaigning Made Easy
Connecting with Voters is the difference between winning and losing at the polls. Crafting the right message, that is delivered to the right people at the right time, is critical for success. Whether it be municipal, provincial, or federal elections, IDRS can provide quality and timely creative, print and mailing services. We make campaigning simple!
IDRS offers voters essentials for direct mailing to help you in your campaigning.
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What Is Neighbourhood Mail?
Neighbourhood mail is a service offered by Canada Post that allows you to deliver non-personalized mail to customers using targeted tools.
Canada Posts Precision Targeter tool allows you to select specific mail walks within your riding to target. Canada Post has access to 16 million addresses, which includes exclusive access to 4 million condo addresses of potential voters. Target from large areas to specific mail walks – you have the control.
Political parties have also negotiated special rates which can help you stretch your budget even further to reach the most constituents for your marketing dollar.
Connect and Get Your Message Heard
89% of Canadians read their mail the same day they pick it up. The research shows that direct mail gets noticed and read. Regular mailings let you communicate your platform directly to prospective voters, regularly reinforcing your message. Your mailings can also leverage your other marketing channels, such as print advertising, your website, social media, or radio spots.
Unlike many other forms of marketing, Direct Mail doesn’t have all the clutter, allowing you to connect with prospects at their own pace and deliver more information than can be often communicated through other channels.
Work With an Expert
IDRS is proud to be a Canada Post Direct Mail Expert Partner. If you are new to Direct Mail or just want some help coordinating a campaign, let us take care of the details.
From designing your piece to match Canada Posts standards, to mail prep, sorting, and printing, we have the expertise to make your campaign successful.
If you would like to find out more or just discuss your options, feel free to call us at (604) 951-6855 or click here to contact us online.
