Simple & Dynamic
Self-mailers have been growing in popularity, they offer a variety of benefits ranging from reduced costs to ease of stock management.
If you are unfamiliar with self-mailers, they are created from a single sheet of paper that is folded into a self-contained mail piece. The size of the sheet determines how many panels the self-mailer contains, and the available space you will have for marketing content. Self-mailers are typically sealed using wafer seals, or glue spots or lines, to seal the package and its contents, if applicable.
But why choose a self-mailer over a traditional mail package?
Cost – No envelope, no insertion costs, no hand matching, etc. Choosing a self-mailer can save you a lot of money.
Flexibility – Since self-mailers are produced from a single sheet, they can be printed digitally and personalized, allowing customizations not often available with traditional envelopes. Self-mailers can be adapted to include reply cards, gift cards, or samples.
Stock Management – Using self-mailers means no envelopes to manage and fewer stock elements. Often static graphical elements can be preprinted on your self-mailers in bulk, allowing the same stock to be used across multiple promotions, lowering costs and making it easier to manage your promotional stock.
Despite all these advantages, it’s important to know when and where to utilize self-mailers. Self-mailers are often easy to spot as marketing mail, which can hurt your open rates and potentially reduce response rates if you use them as a lead package. That said, if you are marketing to existing customers who already have a relationship with you, who are already interested in what you are offering, then self-mailers can be a great way to get product samples or information about promotions or events into their hands in a cost-effective manner.
There’s a tool for every job, and as a marketer, self-mailers should be a tool in your toolbox. Determining when and where to use a self-mailer can be difficult, which is where IDRS can help. As a Canada Post Direct Mail partner, we can help you explore your options and choose the right tool for the job.
If you would like to find out more or just discuss your options, feel free to call us at 604.951.6855 or click here to contact us online.