Direct Mail for the Holiday Season


This Holiday Season... Investing in a good direct mail strategy within your marketing campaign can greatly increase visibility and sales. The time between Thanksgiving and Christmas, accounts for more sales than any other time of year for most retailers.  But buying patterns are changing and its important that your marketing stays ahead of these trends to maximize your sales this year.    But it can be difficult to stand [...]

Direct Mail for the Holiday Season2022-11-24T11:18:59-08:00

Envelopes That Make An Impact


First Impressions You might have an impeccably designed direct mail piece, a once in a lifetime incentive, but all that doesn’t matter if your mail piece just ends up in the blue bin.  The first goal of every envelope is to get it opened. So, How can my envelope make a great first impression? So finding the right envelope to maximize performance takes work and there are a variety [...]

Envelopes That Make An Impact2022-11-24T14:29:39-08:00

Transpromo & The Evolution of Invoices


The Evolution Invoices have evolved in the last couple of decades as prime real estate for marketing and keeping your clients intouch with the goings-on with your company. They give another opportunity to stay in touch, and if you are not utilizing them to communicate with your customers, you are really missing out. 96 % of customers open their transaction documents on a regular basis. The added engagement received [...]

Transpromo & The Evolution of Invoices2023-04-12T09:47:48-07:00

The Importance of Clean Data


Why is clean data important? There are so many reasons why clean data is paramount when addressing mail. When mailing new or existing clients, it’s important to ensure your message ends up in the right hands. Many companies have data that is not always up to date and may also have false information. Understandably, sifting through this information can eat up a considerable amount of time and effort. Not [...]

The Importance of Clean Data2022-11-24T16:03:55-08:00

Smartmail Marketing


Smartmail Marketing by Canada Post Reaching customers has never been easier with Canada Post’s wide range of Smartmail Marketing Solutions. Whether it is reaching out to existing customers or prospecting for new ones, Canada Post offers a variety of different options that strike a balance between targeting and cost. That said, knowing which service to choose and how to leverage its strengths to maximize your reach and response can [...]

Smartmail Marketing2022-11-24T16:04:44-08:00

‘Tis the Season for Holiday Cards and Calendars


Holiday Cards With the holiday season quickly approaching, businesses are already starting to get a step ahead by planning their yearly Holiday Card campaigns. Holiday cards are a great way to let your customers know you are thinking about them, while also being a great opportunity to build stronger relationships. Those same relationships tend to translate into higher sales throughout the year and are the foundations of strong business. [...]

‘Tis the Season for Holiday Cards and Calendars2022-11-24T14:36:04-08:00

Direct Mail for Elections


Campaigning Made Easy Connecting with Voters is the difference between winning and losing at the polls. Crafting the right message, that is delivered to the right people at the right time, is critical for success. Whether it be municipal, provincial, or federal elections, IDRS can provide quality and timely creative, print and mailing services. We make campaigning simple! IDRS offers voters essentials for direct mailing [...]

Direct Mail for Elections2022-11-24T16:19:05-08:00

Driving Traffic to Your Business


Growing Your Business When launching a new store, or adding another to your growing business, the task list can feel almost endless.  All to often retailers will leave Direct Mail campaigns as a final consideration, when they should be much higher up that list. Driving traffic and increasing sales should be one of your top priorities.  Reaching the right audience with a relevant message is critical in delivering the [...]

Driving Traffic to Your Business2022-11-24T16:00:03-08:00

The changing role of direct mail in the world of marketing


The Shift in Media Technology has radically evolved how people both consume media and interact with brands. The focus of marketing today is to create a marketing ecosystem where channels work together to accomplish your marketing goals. Direct mail provides an opportunity to connect technology with the personalized touch of physically providing tangible marketing material. Let's talk about the shift in media and the different ways direct mail plays [...]

The changing role of direct mail in the world of marketing2022-11-24T16:06:16-08:00

Addressing Tips and Best Practices


Tip #1 = Cleanse Your Data When sending mail, the absolute last thing you want to happen is having that mail returned to you undelivered. Ensuring mailing addresses are clear and contain all required information is the best way to have your mail get to where it needs to go.  This can be easily accomplished by using our data cleansing services but also by following some of the below [...]

Addressing Tips and Best Practices2022-11-23T15:51:24-08:00
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