As Canadians continue to receive a high number of advertisements each day, the need for personalized messaging grows in demand by the Canadian consumer.
Database marketing is extremely effective and enables companies to gather the information on their prospects and customers to provide better service, and deliver messaging that is timely, relevant and applicable to the challenges prospects and customers face.
What is Database Marketing?
Database marketing is a form of direct marketing using databases of customers or prospects to generate personalized communications in order to promote a product or service for marketing purposes. Traditionally the mode of communication has been direct marketing; however email marketing also falls into the category of database marketing.
Regardless if your database is used for direct mail campaigns or email marketing campaigns, the success of your campaign is based off the integrity of the data within your database.
What is Database Management?
Many companies offer database management services to help companies ensure their databases are clean which helps to maximize the success of your direct marketing campaigns. These database management services are secure, can help validate mailing addresses and eliminate duplicate records.
Proper database management is important for a variety of reasons:
- Drives sales and business opportunities.
- Allows for strategically segmented contacts lists and refined messaging
- Increases response rates by removing bad or duplicate information.
Read more on database management.