Canada Post Smartmail MarketingTM combines the elements of physicality, data and connectivity to drive action. Here we take a look at just a few of the findings that support this approach. Ethnographic research revealed how mail gets into hands and Read More
research
91% of Canadians are likely to open an item that comes in the mail if it looks official or important, 90% if they recognize the sender and 89% if it looks interesting or intriquing.
Source: Usage and Effectiveness of Print Advertising, September 2009