Modern Direct Mail

Recently I read a great article from Forbes on direct mail trends in 2014, which can be found here. One point they hit on was targeting older customers since statistically these customers have higher net worth and are less dedicated Read More

Benefits of Working with a Direct Mail Service Provider – Part 5: Direct Mail Planning

Any good direct marketing campaign should start with a plan. Planning involves a number of steps including setting your campaign objectives, defining your target audience, creating the offer, setting up a budget, and setting up measurements to evaluate the success Read More