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[ninja_form id=6]This Holiday Season... Investing in a good direct mail strategy within your marketing campaign can greatly increase visibility and sales. The time between Thanksgiving and Christmas, accounts for more sales than any other time of year for most retailers. But buying patterns are changing and its important that your marketing stays ahead of these trends to maximize your sales this year. But it can be difficult to stand [...]
Simple & Dynamic Self-mailers have been growing in popularity, they offer a variety of benefits ranging from reduced costs to ease of stock management. If you are unfamiliar with self-mailers, they are created from a single sheet of paper that is folded into a self-contained mail piece. The size of the sheet determines how many panels the self-mailer contains, and the available space you will have for marketing [...]
First Impressions You might have an impeccably designed direct mail piece, a once in a lifetime incentive, but all that doesn’t matter if your mail piece just ends up in the blue bin. The first goal of every envelope is to get it opened. So, How can my envelope make a great first impression? So finding the right envelope to maximize performance takes work and there are a variety [...]
The Evolution Invoices have evolved in the last couple of decades as prime real estate for marketing and keeping your clients intouch with the goings-on with your company. They give another opportunity to stay in touch, and if you are not utilizing them to communicate with your customers, you are really missing out. 96 % of customers open their transaction documents on a regular basis. The added engagement received [...]
Smartmail Marketing by Canada Post Reaching customers has never been easier with Canada Post’s wide range of Smartmail Marketing Solutions. Whether it is reaching out to existing customers or prospecting for new ones, Canada Post offers a variety of different options that strike a balance between targeting and cost. That said, knowing which service to choose and how to leverage its strengths to maximize your reach and response can [...]
Holiday Cards With the holiday season quickly approaching, businesses are already starting to get a step ahead by planning their yearly Holiday Card campaigns. Holiday cards are a great way to let your customers know you are thinking about them, while also being a great opportunity to build stronger relationships. Those same relationships tend to translate into higher sales throughout the year and are the foundations of strong business. [...]
Growing Your Business When launching a new store, or adding another to your growing business, the task list can feel almost endless. All to often retailers will leave Direct Mail campaigns as a final consideration, when they should be much higher up that list. Driving traffic and increasing sales should be one of your top priorities. Reaching the right audience with a relevant message is critical in delivering the [...]
Introducing the three C's by Canada Post Canada Post has developed a program that helps you market better through direct mail. What does this mean for your marketing campaigns? Connect with your customers Captivate their interests Convert them for a better bottom line https://www.youtube.com/watch?v=j4JItplIkI0 Connect By going through a Smartmail Marketing Partner or even taking advantage of Canada Post marketing tools, you can save time [...]
The Shift in Media Technology has radically evolved how people both consume media and interact with brands. The focus of marketing today is to create a marketing ecosystem where channels work together to accomplish your marketing goals. Direct mail provides an opportunity to connect technology with the personalized touch of physically providing tangible marketing material. Let's talk about the shift in media and the different ways direct mail plays [...]
Tip #1 = Cleanse Your Data When sending mail, the absolute last thing you want to happen is having that mail returned to you undelivered. Ensuring mailing addresses are clear and contain all required information is the best way to have your mail get to where it needs to go. This can be easily accomplished by using our data cleansing services but also by following some of the below [...]
Established in 1989, IDRS is a direct mail marketing service provider specializing in data, print and direct mailing products. IDRS is a proud Canada Post Smartmail Marketing Expert Partner with a reputation as the “go to” direct marketing professionals locally and worldwide.
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