“Break Through the Noise” a recent Canada Post Whitepaper discusses some of the strategies used to get your mail noticed by consumers, but most importantly it also explores the ability of direct mail to persuade. A call to action can Read More
“Break Through the Noise” a recent Canada Post Whitepaper discusses some of the strategies used to get your mail noticed by consumers. In previous posts we have talked about the Direct Mail ritual and how to get your DM noticed, Read More
In our last post we discussed a recent Canada Post Whitepaper titled, “Break Through the Noise”. The theme of the paper is getting noticed by consumers bombarded with competing messages.
Canada post recently released a new Whitepaper titled, “Break Through the Noise”. The theme of the paper is getting noticed by consumers who are bombarded with competing messages.
David, if this was your name we would really have your attention right now, and if this is your name you must feel a little creeped out. Personalization does a wonderful job of grabbing attention and when combined with good Read More
It may be common in life but in the Direct Mail world “fitting in” is a terrible idea. These days it’s just far too easy to be ignored. Every time your customer opens their mail box your mail piece is Read More
The great debate these past few years is which communication method works better – Mail or E-mail. There are pros and cons to everything, including this topic. Here’s a quick guide to the pros and cons of direct mail and Read More
Recently I read a great article from Forbes on direct mail trends in 2014, which can be found here. One point they hit on was targeting older customers since statistically these customers have higher net worth and are less dedicated Read More
CASL is the working name for the Government of Canada’s new Anti-spam law. The new law seeks to regulate all commercial electronic messages that businesses and organizations send out. And eliminate an organizations ability to send unsolicited emails to potential Read More
Any good direct marketing campaign should start with a plan. Planning involves a number of steps including setting your campaign objectives, defining your target audience, creating the offer, setting up a budget, and setting up measurements to evaluate the success Read More