Latest Posts

Clean Data Optimizes Response and ROI

In the direct marketing business, we all know that data is king. Within every database, there are countless opportunities to modify and append your data for marketing purposes. Problem is this becomes dangerous if you’re not practicing proper database upkeep. Read More

The Power of Polybagging and Why You Should Try It

Let’s first understand what polybagging is at its basic foundation. The traditional definition is a clear plastic or polyethylene bag used to package a number of items together, but especially one used to package small supplementary publications from a newspaper Read More