Infographic: The Research Behind The Science of Activation

Canada Post Smartmail MarketingTM combines the elements of physicality, data and connectivity to drive action.

Here we take a look at just a few of the findings that support this approach. Ethnographic research revealed how mail gets into hands and into homes. Then neuromarketing research took it further for an inside look at how the brain reacts to this tangible medium. View the infographic below to view the full size version.


the research behind the science of activation