CASL is the working name for the Government of Canada’s new Anti-spam law. The new law seeks to regulate all commercial electronic messages that businesses and organizations send out. And eliminate an organizations ability to send unsolicited emails to potential customers.
Now this may seem like an extra setback for companies looking to build a strong network of customers but just like everything in life, as one door closes, another opens, and that door is Direct Mail.
With the much stricter rules for email created by CASL you are no doubt going to see businesses divert some of their online budget to take advantage of Direct Mail’s age-old ability to reach out to new customers cost effectively. Even in the internet age Direct Mail remains one of the strongest ways to break through the clutter, and effectively deliver your message.