What a Customized Indicia Can Do For Your Business

Custom indicias are the latest direct mail trend. But what are they?

A custom indicia takes the postal indicia your business already uses for its direct mail and allows you to create a unique custom indicia to reinforce your brand and make your direct mail more eye catching!

Why use a Customized Postal Indicia for your business?custom-indicia-example

  • Avoid the clutter. Have your mail, brand, products or services noticed by using an eye-catching custom indicia.
  • Build loyalty by ensuring your mail is always recognized and top of mind with your customers.
  • Ensure your mail is read. A custom indicia will keep eyes on your mail longer and increase the open rate of your mail.

So how can businesses use a customized indicia? Below are a few use cases for the industries we work with.

  • Incorporate your logo, brand or trademarkscustom indicia
  • Non-profits – Integrate fundraising or campaign promotions
  • Retailers – Promote an upcoming sale
  • Automotive industry – Advertise the latest line of cars to arrive!
  • Finance – remind your customers RRSP deadlines are approaching

Creating a custom indicia is easy as 1, 2, 3. Contact IDRS today to learn more.