Custom indicias are the latest direct mail trend. But what are they?
A custom indicia takes the postal indicia your business already uses for its direct mail and allows you to create a unique custom indicia to reinforce your brand and make your direct mail more eye catching!
- Avoid the clutter. Have your mail, brand, products or services noticed by using an eye-catching custom indicia.
- Build loyalty by ensuring your mail is always recognized and top of mind with your customers.
- Ensure your mail is read. A custom indicia will keep eyes on your mail longer and increase the open rate of your mail.
So how can businesses use a customized indicia? Below are a few use cases for the industries we work with.
- Incorporate your logo, brand or trademarks
- Non-profits – Integrate fundraising or campaign promotions
- Retailers – Promote an upcoming sale
- Automotive industry – Advertise the latest line of cars to arrive!
- Finance – remind your customers RRSP deadlines are approaching
Creating a custom indicia is easy as 1, 2, 3. Contact IDRS today to learn more.