National Change of Address (NCOA)
Every year in Canada, approximately 1.2 million households add themselves to the National Change of Address (NCOA) list with Canada Post. In the United States, 40 million Americans change their address annually. As a result, the United States Postal Service requires NCOA to be run on data files that claim presort or automation rates for First Class or Standard Mail services prior to inducting the mail into the USPS mail stream.
Relevant data is key to having effective communication with your desired target audience. We would strongly advise to invest in your marketing campaigns by running National Change of Address (NCOA) on all of your Canadian and US lists, keeping your lists accurate and free of prepaid undeliverables.
Accurate up to date addresses equal accurate audiences, reduced waste and increased ROI! In fact, Canada Post estimates a 5 per cent lift to direct mail campaigns that take advantage of data cleansing tools such as NCOA.
Benefits of Canadian and US NCOA
- Reduce undeliverable mail by providing the most current address information for matches made to the NCOA file.
- Reduces mailer costs by reducing the number of undeliverable mail pieces by using most current address information.
Genderization of Your Mailing List
Gender is an important demographic used by marketers to segment data. Should you need to identify and target individuals by gender in your direct marketing campaigns, our genderization software contains a library of over 160,000 names, identifying them with an ‘M’ for male, ‘F’ for female and ‘A’ for androgynous.
Personalization typically results in increased response rates, our genderization tool not only allows marketers to create gender-based personalized communications for their target audience but it also helps to discover and identify new segments and opportunities for future marketing campaigns.