Canada Post Smartmail MarketingTM combines the elements of physicality, data and connectivity to drive action. Here we take a look at just a few of the findings that support this approach. Ethnographic research revealed how mail gets into hands and Read More
In the direct marketing business, we all know that data is king. Within every database, there are countless opportunities to modify and append your data for marketing purposes. Problem is this becomes dangerous if you’re not practicing proper database upkeep. Read More
“Break Through the Noise” a recent Canada Post Whitepaper discusses some of the strategies used to get your mail noticed by consumers, but most importantly it also explores the ability of direct mail to persuade. A call to action can Read More
“Break Through the Noise” a recent Canada Post Whitepaper discusses some of the strategies used to get your mail noticed by consumers. In previous posts we have talked about the Direct Mail ritual and how to get your DM noticed, Read More
In our last post we discussed a recent Canada Post Whitepaper titled, “Break Through the Noise”. The theme of the paper is getting noticed by consumers bombarded with competing messages.
Canada post recently released a new Whitepaper titled, “Break Through the Noise”. The theme of the paper is getting noticed by consumers who are bombarded with competing messages.
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Let’s first understand what polybagging is at its basic foundation. The traditional definition is a clear plastic or polyethylene bag used to package a number of items together, but especially one used to package small supplementary publications from a newspaper Read More
David, if this was your name we would really have your attention right now, and if this is your name you must feel a little creeped out. Personalization does a wonderful job of grabbing attention and when combined with good Read More
It may be common in life but in the Direct Mail world “fitting in” is a terrible idea. These days it’s just far too easy to be ignored. Every time your customer opens their mail box your mail piece is Read More