Any good direct marketing campaign should start with a plan. Planning involves a number of steps including setting your campaign objectives, defining your target audience, creating the offer, setting up a budget, and setting up measurements to evaluate the success of your campaign once the responses have all come in.
The CMA has created a Direct Marketing Plan Template that walks marketers through the development of a strategic direct marketing plan. Canada Post has also posted a very useful Direct Mail Production Planner on their website to help you execute your direct mail campaign from a production standpoint.
If that’s not enough and you feel you need more guidance, IDRS’ Consulting department can walk you through the necessary steps to get you off the ground and running. Whether you need help developing an entire campaign, or just need a few suggestions, we’ve got the solutions. Our direct mailing services consultants have plenty of experience from past direct mailing campaigns and will ensure your campaign delivers. Contact IDRS today to speak to one of our consultants.
This is part 5 of 5 of a series about the benefits of working with a direct mail services provider:
- Part 1 addresses the importance and benefits of working with a Canada Post Expert Partner.
- Part 2 talks about the costs savings advantage.
- Part 3 offers insight into the benefits of clean data.
- Part 4 highlights the importance of well written copy and speaking to your audience.