Benefits of Working with a Direct Mail Service Provider – Part 4: Why great copy matters greatly

Your direct marketing message has one purpose – to generate a response or reaction. Copy that can engage the reader will generate a greater the benefits of great copyreaction out of them and should compel them to take action.

The 10 Commandments of Great Copywriting from Entrepreneur.com lists out 10 tips to ensure you cover all the bases to produce great and useable copy. Though these are tips for e-mail marketing, most of or all of them apply to direct mail as well.

Here’s the summary of the 10 Commandments, or click the link above for more details:

  • Commandment #1: Know your audience
  • Commandment #2: Determine your value proposition
  • Commandment #3: Find a unique selling proposition
  • Commandment #4: Establish an objective
  • Commandment #5: Use a compelling subject line
  • Commandment #6: Write a great headline
  • Commandment #7: Avoid weasel words
  • Commandment #8: Don’t use passive voice–write in the present tense
  • Commandment #9: Include a customer quote
  • Commandment #10: Keep your copy clean and concise

Being able to write effective copy takes practice. Writing a poorly written piece could cost you, so sometimes it’s better to invest in an experienced professional copywriter that can produce the results.

Direct mail is great for breaking through the clutter, but you have to hook your customers, or you lose them. First impressions count, and eloquent copy is the power suit of your brand.

As a veteran in the print industry, IDRS can help you get in touch with experienced and knowledgeable copywriters. Contact IDRS today to speak to one of our customer service reps.

This is part 4 of a 5 part series about the benefits of direct mail: