As we discussed in Part 1 of our series on Benefits of Working with a Direct Mail Service Provider, teaming up with a Canada Post Expert Partner like IDRS can save you time and money. This leads us to Part 2 – Print and Production.
Advances in printing technology have resulted in more options to fit your particular need. If you’re a low volume mailer, for example, it may be more appropriate and less costly for you to print digitally instead of traditional offset printing.
Digital or Variable Data Printing gives you the great ability to customize and personalize your piece for the intended recipient. It also gives you the flexibility to make last minute changes and not affect the quality of the output. Oh, and did we mention how fast these type of print jobs can be done – as fast as a 24 hour turnaround!
Being a print expert, IDRS can advise you on cost-savings print and post specifications, from sizing and layout, to package weight and delivery methods. IDRS takes the guess work out of the regulations and specifications to help you create a piece you can be proud of.
This is a 3 part series where we highlight the benefits of working with a direct mail service provider:
- Part 1 addresses the importance and benefits of working with a Canada Post Expert Partner.
- Part 3 stresses the importance of clean data for your direct mail campaign.